It was good to meet the leads from Frog; Cobbie and Michael.
The introduction circled around the goals of the session; exploring User Centred Design, and the Connected Car.
What is the connected car?
It's predicted by Telefonica that by 2010, 90% of all new car sales will be for connected cars.
What are connected cars;
- Wirelessly connected
- GPS
- Sensors
- HCI / HMI changes
- Wearables
- BIG data
- Machine Learning
- AR
Apple's Car Play, Google's offering and lots of other tech companies are trying to get into the in vehicle space. And lot's of car companies are trying for the self driving car.
User Centred Design
The session then focussed around the human element of cars - that everyone has a car story and interactions with cars are an emotional experience.What are the needs / issues we are trying to solve with technology?
A process they follow is;
1) User research
2) Synthesis and brain storming
3) Storyboarding the best concept(s)
4) Illustrating the idea with a photo prototype
5) Pitching the idea
Idea in and around the connected car
Makes lives safer- Proximity sensing
- Object identification and response / avoidance
- V2V comms
Show us the way
- Nav-D project on the road
- Search a map
- AR overlay on road / ghost car
Save Time
- Sync device e.g. nest
- Self parking
- Self driving cars
Make life richer
- In car comms
- Ride sharing
- Spaces / places to connect e.g. CES Mercedes swivel chairs
Help us explore
- Podcasting
- Exploration tools / road trips
- Contextual interfaces
Knowing us
- Personality & name for the car
- Driver (and passenger) emotion monitoring
- Health monitoring / biometrics
- Awareness and AI e..g Google car that looks 'adorable'.
Some of the Tech involved
