iPad less significant announcements?

"Apple has shown that it can take its best current product (say, an iPhone 3GS), disassemble it, and put it back together as something golden and incredible and worthy of spectacle. Say, an iPhone 4. The step between those two phones was radical. The way the 4 was built, the way it felt, the screen, the camera that was like nothing else—it was dramatic. A fundamental change. After a few more years of institutional incrementalism, these iPad press conferences are going to stop justifying themselves. With enough cautious updates, the iPad will just turn into another thing you can buy. There’s no magic future there. But the magic future is what we all want."
- Gizmodo here; http://www.gizmodo.co.uk/2012/03/what-would-it-take-for-apple-to-make-a-new-ipad-truly-exciting-again/


Yeah my point exactly regarding the recent iPad press conference; to me announcing it as the "new iPad" and not the "iPad 3" means they are moving away from versioning the iPad, and firmly placing it in the same territory as the MBPs and MacBookAirs where they don't have version numbers and their releases come without the spectacle associated with the iPhone, and currently the iPad. It will be a shame if this is the case, but it does seem to be the way they are going with it.